The Pivot Firebird and Trail 429 were built for big mountain riding, this project (preview above) focusses on showing them where they belong—the rugged, unpredictable terrain of the Canadian Rockies. This project wasn’t just about showcasing the bikes but capturing the full riding experience: the difficult climbs, the early starts, and those raw, in-the-moment rides that make it all worth it. No over-produced setups, just real trails, real conditions, and two bikes built to handle it all. Shot with a cinematic approach, these project brings the action to life while keeping the focus on what matters—the ride.
Take a quick look behind the scenes as we capture the frames for this project—no over-the-top setups, just making the most of what we have while keeping up with the ride. Unpredictable weather, tough terrain, and early starts made for a raw but authentic shoot, but that sometimes that’s best way to tell a story.
